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Phifer PR - Biography of the Public Relations firm

Who we are…

PhifeR PR’s executive team is comprised of extremely energetic and highly knowledgeable communications professionals with over 70 years of combined marketing and public relations experience. We are effective marketing strategists, accomplished corporate spokespeople, media trainers, executive advisors and entrepreneurs. We believe in providing the brands we represent with realistic strategies, pragmatic communication plans and a passion for obtaining positive results. To that end, we create lasting, mutually beneficial relationships with our clients and with members of all avenues of the media by consistently providing timely, accurate information and by conducting relevant, impactful campaigns and events.

We enjoy devising aggressive, long-term strategies to support the success of established brands and we relish the opportunity to launch future industry leaders from the point of their first market entry.




Cozette Phifer
CEO


Having worked on the corporate side of public relations for more than 20 years, Cozette has successfully led effective internal and external teams and has provided sound counsel for the top executives of leading brands including PETsMART, Domino's Pizza, Eddie Bauer, Sony and Jenny Craig. Well versed in almost every facet of corporate marketing, advertising and public relations, Cozette’s specialties include team building, crisis containment and the creation of effective awareness and sales campaigns.
Braun Phifer
COO


With 12 years of bar and restaurant management and ownership experience, Braun possesses a wealth of knowledge in the corporate and franchise restaurant arenas. Not only did he own and operate his own restaurant chain for several years, Braun also brings with him the acumen gained marketing national brands including TGI Fridays, AMC Theatres and Chipotle Mexican Grill. Braun enthusiastically heads the day-to-day operations of the agency and personally collaborates with every client to ensure their needs are met and desired results are achieved.
Jeff Eversull
Senior VP of Operations

Jeff’s 25 years of food and beverage marketing experience are evident in his strong ability to identify and communicate effective messages to a variety of targeted audiences. He also brings nearly 10 years of expertise gained in the areas of investor relations, interactive communications and marketing consulting. As the agency’s driving creative force, Jeff consistently focuses on the needs of our clients’ end users. His Southern charm and natural zeal for personal interaction make him the ideal team member to serve as our clients’ first point of contact.

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