Phifer PR - Phifer. We begin & end with PR. Phoenix, Arizona Public Relations Company

Brother/Sister team announce opening of entrepreneur-focused PR agency

New alternative events company asks party goers, "Which way do you SWAY?"

Founder of promotions company, SWAY Events, prepares to - some day - plan the Oscars™

games for dames™ Announces Dame Contest

‘What’s a Dame to Do?!’ ™ Board Game Receives FunFactor™ Highest Rating

games for dames™ Appoints Veteran Game Expert as Sales Manager

Sisters 2 Inc. Launches Games for Dames™ Board Games

BROTHER/SISTER TEAM ANNOUNCE
OPENING OF ENTREPRENEUR-FOCUSED PR AGENCY

Phoenix, San Diego and San Francisco Based PhifeR PR Targets Start-ups

PHOENIX, April 1 – Brother and sister team, Braun and Cozette Phifer, have combined their extensive communications and marketing backgrounds to launch a new public relations firm, specializing in new-to-the-market products, programs and services.

PhifeR PR’s initial clients include an eclectic array of fearless, first-time business owners, inventors, programmers, service providers and authors – all who have invested a considerable amount of their own time and resources into what they believe are their ‘million-dollar ideas.’

According to Braun, “Our clients trust us to maximize their initial Business Plan marketing dollars to generate maximum exposure for their businesses. In that same vein, we have put our agency’s belief into the viability and potential success of each of our clients’ endeavors.”

Hoping to be the go-to source for members of the media looking for positive, entrepreneurial stories and one-of-a-kind business concepts, PhifeR PR is poised to take each of their clients’ concepts to the next level. So far, the brands they represent include an alternative events company, a low-calorie cocktail book, a holistic massage sanctuary, an organic sandwich and a social skincare oasis. Additionally, they are working on a pro-bono basis with several non-profit organizations and festivals in need of awareness and local support.

Having worked on the corporate side of public relations for more than 20 years, Cozette has successfully led effective internal and external PR teams and has provided counsel for the top executives of leading brands including PETsMART, Domino's Pizza, Eddie Bauer, Sony and Jenny Craig. Well versed in almost every facet of corporate marketing, advertising and public relations, Cozette’s specialties include team building, crisis containment and the creation of effective awareness, goodwill and sales promotion campaigns.

With twelve years of bar and restaurant management and ownership experience, Braun possesses a wealth of knowledge in the corporate and franchise restaurant arenas. Not only did he own and operate his own restaurant chain for several years, Braun also brings the acumen gained through marketing national brands including TGI Fridays, AMC Theatres and Chipotle Mexican Grill. Braun heads the day-to-day operations of the agency and personally collaborates with every client to ensure their needs are met and desired results are achieved.

Working side-by-side, the close-knit siblings have surrounded themselves with a team of PR experts in Phoenix, San Diego and San Francisco…planning to expand their business to other major cities within the next two years.

For more information about PhifeR PR, or to learn more about PhifeR PR clients, call 602.773.1073, or go to www.phiferpr.com.

NEW ALTERNATIVE EVENTS COMPANY
ASKS PARTYGOERS, “WHICH WAY DO YOU SWAY?”

Expert Party Planners for SWAY Events Find Their Unique Marketing Niche

PHOENIX, April 1 – SWAY Events, based in Phoenix, has a loyal following of party-goers, a growing number of high-profile clients and a founder who has no limit to what his team - or their imaginations - can create to promote his customers’ products.
“Who wouldn’t want to attend a Mother’s Day event called ‘Yo Momma, a charity fundraiser incorporating Jell-O wrestling or a rum promotion called ‘Quench Your Wench’?” asks SWAY Founder and Front-man, Gary Guerin. “We not only think outside the box when creating our events…we throw it away to make room for endless marketing schemes and nonstop possibilities for fun.”

Specializing in the GLBT market and working with both commercial clients and non-profit organizations, SWAY has quickly built a reputation as the hippest and most happening events company in Arizona. Their promotions team takes an unprecedented approach to party planning for everything from birthday parties and weddings to grand openings and product launches.

“Although we enjoy the awards and accolades SWAY receives for the outrageous events we create, the most rewarding part of our business is the incredible sense of satisfaction we achieve in creating budget-conscious, mutually beneficial events for the people, products and charities we respect and admire,” says Guerin.

Currently, SWAY is preparing for March 30th’s ‘Dancing with the Bars’ event matching bartenders from six local establishments with professional dance instructors, at the new Forbidden nightclub, in Scottsdale. Also in the works is the first annual ‘Rocky Point Peñasco Pride’ weekend celebration, in Mexico, April 25-27.

When he's not dreaming up outrageous promotions, Guerin is a freelance writer and an award-winning karaoke host. Seeming to have always had a knack for the entertainment industry, he has held an array of jobs ranging from dancing in theme park parades to working as a professional balloon twister. His more credible merits include experience as the Marketing Manager at Phoenix’s entertainment publication, New Times, five years with the Walt Disney World Corporation, and a growing resume of charitable contributions in the GLBT community.

Although, based in Phoenix, SWAY Events, works with local, regional and national clients to create extraordinary marketing promotions. For more information about SWAY, or to learn more about upcoming SWAY events, call 602.277.SWAY (7929), or go to www.SWAYevents.com.

FOUNDER OF PROMOTIONS COMPANY, SWAY EVENTS,
PREPARES TO – SOME DAY – PLAN THE OSCARS™

Phoenix Entrepreneur Uses His Childhood Make-Believe Experience
To Create a Thriving Marketing Business

PHOENIX, April 1 – Since June, 2006, Gary Guerin’s SWAY Events has been making an indelible mark on the growing GLBT (gay, lesbian, bisexual and transgender) marketing landscape of Phoenix. His company’s clients include bars, restaurants, gyms, magazines, non-profit organizations and liquor distributors…paving the way for local, regional and national business to creatively reach a loyal clientele with significant disposable income.

According to Community Marketing’s 2007 Gay Consumer Index, 88% of gay men and 91% of lesbians report that their purchasing decisions are favorably influenced by corporate sponsorship of GLBT events and participation in GLBT charities – a fact SWAY Events is capitalizing on in a big way.

“Phoenix is now listed as the fifth largest city in the U.S.,” says Guerin, “and of its 1.6 Million residents, there are what is believed to be 300,000 to 400,000 gay and lesbian inhabitants – people we attract and influence with our strategically targeted and outlandishly fun events.”

Working with both commercial clients and non-profit organizations, SWAY has quickly built a reputation as the hippest and most happening events company in Arizona. At its heart is Guerin, who has recently launched a new Web site and secured some sizable clients though his team’s off-the-wall concepts and attention to detail.

“I think I have been dreaming of this business my whole life and just never realized it,” he says. “Ever since I was a child, I’ve always been abnormally imaginative, creating things like magic shows, haunted houses and talent competitions. Later, I augmented my college experience as a National Thespian Scholar, pursuing technical theatre, then did a five-year stint with Disney.”

All along, Guerin recognized that he was creating a sort of escape from reality the seemed to excite people…the same excitement he now sees with those that sponsor and attend his events.

In the future, Guerin’s goal for SWAY is to produce events of all sizes, all over the world and to secure high-profile clients, including The Oscars™ and MTV Movie or Music Awards. Eventually, he hopes to open SWAY-branded nightclubs, bars and restaurants, creating a sought-after brand that is considered a leader in the GLBT entertainment industry.

Currently, SWAY is preparing for March 30th’s ‘Dancing with the Bars’ event matching bartenders from six local establishments with professional dance instructors, at the new Forbidden nightclub, in Scottsdale. Also in the works is the first annual ‘Rocky Point Peñasco Pride’ weekend celebration, in Mexico, April 25-27.

When he's not dreaming up outrageous promotions, Guerin is a freelance writer and an award-winning karaoke host.
For more information about SWAY, or to learn more about upcoming SWAY events, call 602.277.SWAY (7929), or go to www.SWAYevents.com.

games for dames™ Announces Dame Contest
Your face could grace the game box cover of the next edition of ‘What’s a DAME to do?!’™

Philadelphia, PA – January___, 2008 – games for dames™ today announced a unique new contest where the winner’s face could grace the game box cover of the next edition of ‘What’s a Dame to Do?! ™’. Kerri Neubek, founder of games for dames ™ stated, “Not only will one lucky Dame appear on the box cover, but others could make an appearance elsewhere in the game – this is a chance to get in the game – literally!”

According to Ms. Neubek, the winner will receive airfare and accommodations for two to Chicago, where they will star in their own professional photo shoot and get a chance to spend the evening with the creators of games for dames™ . Complete details are now available on the company’s website www.gamesfordames.com. Contestants are asked to write a short essay about their ‘What’s a DAME to Do?! ™’ game playing experience.

games for dames™, formed by sisters Kerri Neubek and Patti Larchet, is a company whose vision is to develop a series of board games that are specifically designed for – and to be played by - women. Recognizing a gap in the current market for female-centric games, games for dames™ released their first title, ‘What’s a DAME to Do?!’™ – a socially interactive board game that asks women to candidly predict co-players’ reactions to prescribed lighthearted dilemmas that all females can relate too. Whether it’s over coffee and scones or wine and brie, the game provides a fun reason to gather your gal pals and spend some quality time together – having fun and laughing! TDmonthly stated in a recent review, “After two rounds, we initially skeptical gals were convulsed with laughter, mascara’d tears and snot running down our faces. Not attractive, but that made it even funnier.” Unlike family or couples-focused games available in stores, ‘What’s a DAME to do?!’™ is relevant and timely for today’s woman who values her female friendships and wants to spend time with the girls– whether she’s a single gal in college, an at-home mom or a busy executive. Future plans include developing customized versions of the game for females of all walks of life, including teenagers, co-eds, moms and more.

For more information, visit www.gamesfordames.com.

‘What’s a Dame to Do?!’ ™ Board Game Receives FunFactor™ Highest Rating

Philadelphia, PA – December 2007 – A recent review on The Toy Man™ Product Guide awarded games for dames™ first board game release, ‘What’s a Dame to Do?! ™’ its highest FunFactor ranking available - a ranking which is based solely on the fun experienced while playing the game. According to Rev. James G.W. Fisher – a Product Evaluation Specialist for the guide, FunFactor and ‘What's a Dame to Do?!’™ are literally synonymous. ‘What's a Dame to Do?!™’ by far has garnered a larger FunFactor response than most any other product we have reviewed to date. A scoring of 5 in this category was an obvious score that would be acquired. If there were a higher score available in this category, it would have that score without trying!”

Positive reviews based on the games hilarity and the fun women have playing the game is nothing new for ‘What’s a Dame to Do?! ™’ According to a recent review on TDmonthly, ”What’s a Dame to Do?” is an outrageously funny game that reminds us all of those uncomfortable moments that require quick thinking and creative resolutions. It’s a great game for friends, enemies, co-workers, sisters, moms and great-grandmas. Any woman with a bit of “experience” can relate. Got problems, sorrows, embarrassments? “Make a game of it!” — that’s what they did at Sisters 2 Inc.”

games for dames™, formed by sisters, Kerri Neubek and Patti Larchet, is a company whose vision is to develop a series of board games that are specifically designed for – and to be played by - women. Recognizing a gap in the current market for female-centric games, games for dames spent three years developing concepts, conducting focus group research, finalizing marketing strategies, and determining production logistics before releasing their first title, ‘What’s a DAME to Do?!’ – a socially interactive board game that asks women to candidly predict co-players’ reactions to prescribed dilemmas. Unlike family- or couples-focused games available in stores, ‘What’s a DAME to do?!’ is relevant and timely for today’s woman – whether she’s single, an at-home mom or a busy executive. Future plans include developing customized versions of the game for females of all walks of life, including teenagers, co-eds, moms and more.

For more information, visit www.gamesfordames.com.

games for dames™ Appoints Veteran Game Expert as Sales Manager
‘What’s a Dame to Do?!’ poised to be the next hit game

Philadelphia, PA -- November 29, 2007 – games for dames today announced the hiring of veteran game expert Frank Martin as Sales Manager. Mr. Martin, who is best known for his introduction of ‘Pictionary,’ anticipates that he and his team can replicate a similar success with ‘What’s a Dame to Do?!’ which is games for dames’ first board game release.

Kerri Neubek, founder of games for dames stated, “Frank Martin came highly recommended to us. We are thrilled that he will be a part of our team. He and his reps are excited about ‘What’s a Dame to Do?!’ and look forward to introducing it to buyers throughout the country.”

According to Martin, ‘What’s a Dame to Do?!’ is poised to be the next hit game, based on the fun that women have playing the game. TDmonthly stated in a recent review, “After two rounds, we initially skeptical gals were convulsed with laughter, mascara’d tears and snot running down our faces. Not attractive, but that made it even funnier.”

games for dames, formed by sisters Kerri Neubek and Patti Larchet, is a company whose vision is to develop a series of board games that are specifically designed for – and to be played by - women. Recognizing a gap in the current market for female-centric games, games for dames spent three years developing concepts, conducting focus group research, finalizing marketing strategies, and determining production logistics before releasing their first title, ‘What’s a DAME to Do?!’ – a socially interactive board game that asks women to candidly predict co-players’ reactions to prescribed dilemmas. Unlike family- or couples-focused games available in stores, ‘What’s a DAME to do?!’ is relevant and timely for today’s woman – whether she’s single, an at-home mom or a busy executive. Future plans include developing customized versions of the game for females of all walks of life, including teenagers, co-eds, moms and more.

For more information, visit www.gamesfordames.com.

Sisters 2 Inc. Launches Games for Dames™ Board Games
“What’s a DAME to do?!™”Is First Release by Sibling Entrepreneurs

PHILADELPHIA, November 6, 2007 – With a combined 44 years of professional experience in the corporate, retail, health and graphic design arenas, sisters Kerri Neubek and Patti Larchet recently formed Sisters 2 Inc., a company whose vision is to develop a series of board games titled Games for Dames that are specifically designed for women.

According to an August 16 article on Enterpreneur.com, market research company NPD Group reported that sales of board games increased 13 percent last year to $802.2 million. Recognizing a gap in this growing market for female-centric games, the sisters spent three years developing concepts, conducting focus group research, finalizing marketing strategies, and determining production logistics before releasing their first title, “What’s a DAME to do?!” last month.

An interactive board game that asks women to candidly predict co-players’ reactions to prescribed dilemmas, the game is lively, engaging and fun. Unlike family- or couples-focused games available in stores, “What’s a DAME to do?!” is relevant and timely for today’s woman – whether she’s single, an at-home mom or a busy executive.

Forming a company together enabled Neubek and Larchet to leverage their individual creative talents, organizational skills and business acumen to create the first of what promises to be a very successful product line. Future plans include developing customized versions of the game for females of all walks of life, including teenagers, seniors, moms and more.

For more information, visit www.gamesfordames.com.